Smart Things for FLETCHERWILSON/TBA/Samsung

The Brief

Create a set of animated films for Samsung that provide context to the internet connected Smart Products, which Samsung make and to demonstrate how Smart Technology can simplify the users’ life.

The films needed to focus on the lives of the users and how the technology benefited them, rather than the technology in isolation. The films were to bookend speakers at a Samsung European Forum event that TBA were working on. An animated approach was chosen in order to provide flexibility of construction of scenarios, and to convey a geographically agnostic environment that people of different nationalities would be able to relate to whilst being fun and light-hearted.



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Password: SAMSUNG

My Approach

I worked with FLETCHERWILSON and their client TBA on the production of the films for their client Samsung.

The first step was defining the characters and placing them in a family unit where they would logically find scenarios to use the new Samsung products.

After briefing the team of designers and animators on character design and planning workflow I set about writing scripts that would bring the pre-selected product demo’s to life.

Working with TBA and their point of contact at Samsung I devised scripts that had some humour, themes and ongoing jeopardy that would keep an audience engaged with the story and allow the brand message to shine through.

Anyway… here are some stills from the first presentation.

Samsung YEllow presentaiton


The films were well received and contributed positive context to a fantastically successful event – here’s some stills taken from the films with video extracts- 

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Click for video


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Click for video


If you haven’t heard of TBA you’ll likely have experienced their work but just not known they were behind it. They’re an awesome agency who creative live experiences for all your favourite brands – take a look at their portfolio.

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